Wednesday, July 28, 2010

1, 2, 3 : Marketing, Websites & Social Media

  1. MARKETING: Create a slogan! Your slogan should be short and unique, therefore memorable! I'll be honest and say that even our slogan "We make your technology work for you" is a little on the long side, but clearly states that we will make YOUR technology work, not hassle you with new shiny toys and unnecessary bills. Consider what makes you stand out...
  2. WEBSITES: Keywords/Keyphrases - good or bad? Neither - it's CRUCIAL! Come up with twenty to thirty keyphrases, two to four words each, that are unique to your company. What product or service do you provide? Who do you provide to (target audience should also include the location/s you serve)? You need to incorporate these phrases in your  < meta >  and  < title >  tags which can be accessed in your code, headings, sub-headings, links,  < alt >  and  < title >  tags on images and links. All search engines have different rules - the more closely you follow them, the safer you are. Keywords/Keyphrases' use is getting tighter and tighter meaning it needs closer attention to work well. When done right, boy does it make a big difference!
  3. SOCIAL MEDIA: Set up your Outlook with Social Media Connector, it's so cool! It works with Outlook 2003, 2007 and 2010. Click here for a PDF to learn more and to help you in the set-up process!

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