Wednesday, April 20, 2011

QR Codes

While working on InfoPathways' Bing Local profile, Bing provided this great cartoon styled explanation of a QR Code. We've been seeing these around a lot lately, in TV commercials, in magazines and on poster, etc. We will be writing an article about them soon, to give you more insight. But for now, enjoy this tiny tutorial:

Twitter for Business

The Twitter dance is about interaction. The social medias of the World Wide Web are online venues to build upon your relationships. The first goal is to build trust among your satisfied customers and prompt them to suggest your products and services to their clients, colleagues, friends and other contacts. The second goal is to eavesdrop on conversations about your company and services and the industry in general. You need to get involved in conversations and start conversations to be noticed.
How do you know if someone is talking about you? You can go to to search posts related to you. You can also sign up for TweetBeeps at to receive email alerts when any Tweets related to you pop up.

But is Twitter Right for ME?
Great uses for twitter would be news-worthy “Tweets” or posts, weather updates, school events and delays and closings, etc. People who sign up for these types of Twitter accounts know what they are getting into and should be expecting multiple Tweets per day.
There are businesses, however, that should not send out multiple Tweets a day, or even once daily. If you sell real-estate for example, you may not want to Tweet about every house you’re showing and visiting every day. However, this does not necessarily mean Real-Estate agents and other companies of smaller stature SHOULDN’T be using Twitter. The type of company you have determines HOW you use Twitter. You have to be reasonable, think about what your followers want, and be consistent.
In addition, Twitter is free. You can bet that is the right price.

Make it Worthy of Interruption
Not only are most Twitter users viewing Tweets on their phones, many Tweeters have set their phones up to send tweets directly to their phones by way of a text message. This is good and bad at the same time. Good, because you are placing messages directly into the hands of your followers. Bad, because every Tweet is an interruption of their day… too many Tweets about things your followers do not care about can negatively impact your following. Before you post, consider if it is worth interrupting your followers. Thinking twice? I suggest you reconsider.

A Few Tips
Hashtags, or the # symbol, are used to specify relevant keywords in your Tweets. The purpose of this tool is for better search results in Twitter Search. If you click on a hashtag keyword, all other tweets containing the same hashtag keyword will be displayed. InfoPathways may want to write “#webdesign” instead of “web design”, for example. Like many search features and SEO type tactics, do not abuse this tool. Conversely, ridiculous hashtag keywords have become popular; despite the fact that people would rarely enter the odd phrase in Twitter Search, a funny hashtag keyword may be reused again and again. For example, #MotherInLawNightmare could catch on quickly.
The @ symbol is used to tag other users by their username. InfoPathways’ username is “InfoPathways”, so if Joe Black wants to tag us, he would enter “@InfoPathways” in his Tweet.
Many Twitter users “retweet” (RT) messages. If someone retweets a message you sent them, all of the people who follow them will see your message. Be sure to give credit to the person you RT.

“The entire idea of using Twitter for marketing is to get the people who already follow you to share your content with the people who follow them… that’s viral marketing at its finest.”
Kyle Lacy, author of Twitter Marketing for DUMMIES

Tuesday, April 05, 2011

New Websites Launched

InfoPathways has recently launched three (3) websites with more to come!

Solar Tek Window Tinting website designed by InfoPathways

Solar Tek Window Tinting, above, is a 3M Authorized Prestige Window Film Dealer and Applicator serving the Baltimore metropolitan area. InfoPathways redesigned their website while also reducing the size of the site to improve the user experience. Visit their website at!

MACS website designed by InfoPathways

MACS (Maryland Association of Community Services), above, is a private nonprofit organization dedicated to strengthening agencies to better support people with developmental disabilities and their families in their own communities. InfoPathways redesigned their website and set up the MACS team with Adobe Contribute so they can maintain the website in-house. Visit their website at!

Family Foot Care Center website designed by InfoPathways

The Family Foot Care Center (above) is a foot health care clinic specializing in providing all the medical and surgical treatments related to the foot and ankle such as bunions, heel pain, orthotics, and others. The clinic is owned and operated by Dr. Joseph Borreggine, a licensed and board certified podiatrist in Illinois and Arizona. InfoPathways was first asked to just redesign the website and provide the files for completion in-house. After some time, the Family Foot Care team decided to have InfoPathways complete and launch the website. Visit their website at!